Class Summary

January 17- I-COMM (John Thompson)

I really liked this presentation mostly because I would one day like to get involved with this program. I have always been interested in broadcasting, but have never had an opportunity like this. Brother Thompson discussed how to get involved without having to have any experience, how to network, and how we should gain experience such as internships. Another thing that was discussed was how to use our classes to gain jobs. Even though it is only a one-credit course it is one I can retake and gain hands on experience from. If I join I-COMM i feel that I could benefit greatly from it.

January 24- Blog/Journalism/News (Lane Williams)

This presentation inspired me to create a blog that I can have a purpose for and to help others connect to a greater issue. Brother Williams discussed the importance of blogs and how they can help you land a job. If you blog about something that you are really passionate about and network with your followers you never know what job or experience can come out of it. Journalism makes a person take action, open your mind, and creates awareness. It is more than just telling the news, but instead a story that readers can connect with. I know that as I go further into my education that I am going to set high goals and take internships in big cities. I want to have multiple blogs all with different purposes and hopefully not only gain experience, but a job.

January 31-Video Production/Broadcast (Brian Howard, Ron Weekes)

Since I want to be a news anchor I really liked this presentation. I learned of all the different jobs that are available in the field besides an anchor as well as titles and salaries. With salaries it all depends on where you live and what company you work for as well as experience. The more experience you have and the longer you work you will get paid more. One thing that stuck with me that was said was treat your first job as graduate school. This way you can not only gain experience, but professionalism. One thing that I am for sure going to do within the next few years is an internship if not multiple internships. All local TV and radio stations are looking for interns every semester. Not only local, but national internships are available all over the country. Few internships are actually paid however that does not mean you shouldn’t take them. They provide you with great networking opportunities and it also shows future employers you are serious about your career.

February 7-Visual Communication (Caryn Esplin)

Communication graduates were recently asked what they wished they had more experience in and the number one answer was visual media. This includes graphic design, web design, digital imaging, photo editing, and video editing. It is a nationwide trend that more jobs are available in visual communication and fewer graduates in visual communication. In order to be successful in visual communication you have to have the ESV factor. The ESV factor stands for efficient, skilled, and versatile. With these three things you will be an not only an excellent student, but an employee. Some tips that Sister Esplin gave us is to pray for the right path, don’t expect someone to come to you because you need to make it happen, and have faith and be positive. I have decided a way to apply visual communications to my studies. I can do so by creating a website or blog so that future employers can see my work, be a good writer, give professional presentations, and market with social media. If I can do these things than I will be hired by a company that actually wants me.

February 14- Academic Discovery Center (Tyler Christensen)

The Academic Discovery Center can help you with your grad plan. They ask that before you go in you have an idea of what classes you want to take. It would be a good idea to start your grad plan on your own so that when you go in they can give you advice on what to do instead of them doing it for you. Your grad plan should be pretty accurate so that you are able to stay on track and graduate on time. In order to graduate you have to have a minimum of 120 credits and once you have 140 credits they will start encouraging you to graduate. Not having a dependable grad plan that you can rely on is not worth it. Have a strong foundation will help you in the long run. I can apply this to my major by creating my own grad plan and sticking to it. This will help me know what classes to take when as well as an estimate graduation date.

February 21- Public Relations/PRSSA (Ward Hicks, Michael Cannon)

With public relations you have to know who your target audience is. Meaning you need to know who you are trying to sell to and what the best way is to connect with them. Getting someones attention is all about the words which you use. If you change the wording of something you can change the world. As a publicists you have to be able to write well. Even though at times you might not be writing no one is going to be there for you when you do need to write. I can apply this to my major by becoming a good writer and learning how to use words.

February 28- Advertising (Beth Hendricks, Jeff Hochstrasser)

When advertising you have to go through the communication process which is a total of 5 steps. Source (advertiser), encoding, message (add), channel (medium), and decoding. All of those steps together create your feedback. There are 4 p’s to marketing and now a 5th p; product, price, place, promotion, people. You can classify advertising in 4 different ways. By target audience both consumer and business, by geographic area meaning local, regional, national, international, by medium including print, broadcast, out of home, direct mail, and by purpose meaning product, non product  commercial, noncommercial, action, awareness. There are also different types of advertising agencies. Some examples are full service, business to business, creative boutiques, media buying services, interactive, and in house  This is not really applicable to my career but in a way advertising is what pays anchors so it would be a good thing to know what they do.

March 7- Ethics and Plagiarism (Shane Cole)

Ethics is the discipline concerned with what is morally right and wrong. It usually doesn’t have to do with religion, but rather philosophy. We have to think to our selves and keep in mind one question; what do we value? This is applies to my career because I will have to right stories and edit them as well. I have to make sure that I don’t plagiarize or in other words steel or use other peoples words. This is definitely applied to my major because I will be writing and reporting more than anything.

March 14- Internships (Sheila Wener)

A way to gain hands on experience is to have an internship. It is not only a way to gain experience, but to also test out the job to see if that is what you really want to do. As well as a way of networking and getting to know people in your field of work because you never know if that company will hire you or if someone you met while interning can help you out. There are 5 important steps to finding an internship. 1) invite the Lord’s help 2) clarify your goals 3) plan ahead at least two semesters in advanced 4) use multiple resources 5) be open minded. All of these steps will help you find an internship and with the Lord’s help it will be an internship where you are supposed to be. Be open minded and don’t be afraid to try something new. Take an internship whether it is paid or unpaid whether it is local, national, or foreign. Gain experience and network while doing so.


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